Beendo’s inspiration is adventurous & energetic with a sense of wonder. Beendo is a digital community built on crowd-sourced itineraries and tailored travel feeds. This app aims to maximize your time, heighten your experience, and free your mind so that you can enjoy both the destination and the journey. Thus, it was fitting to create a fun set of guidelines, yet remain systematic. The brand needs to speak to a broad audience of travelers and travel go getters. A sunrise to sunset feeling of getting out there and seizing the day. The layout is clean, easily read and shouts, “Let’s get out there and explore!”

The color palette is fresh and dramatic like the mountains of the
Himalayas. The green hues speak to the forests of the Pacific Northwest, the vineyards of France and the fresh avocados from Mexico. A hint of a deep blue becomes your path of travel, from the ocean to the sky.