Dallas/ Fort Worth Curling Club was in search for a new identity as it felt the old logo was stale and didnt speak to their values as an organization. It had multiple iterations that were used and rules were not clearly defined. The new identity is strong, bold and unique to curling in the United States and gives the club a consistent theme. It represents Dallas, Fort Worth and the lone star state. With the growth of curling across the U.S., the DFW curling club is set up to attract new curlers across the metroplex. HURRY! HARD! This project also included the rebrand of the clubs largest Bonspiel (Tournament) as well as merchandise and website design.